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Trace Center Identity

 

Trace Center Identity

Trace Center Identity

Creating a new logo for a pioneer in the field of technology and disability isn't the easiest thing to do. The task at hand was to maintain the use of corporate colors, while creating something that was timeless and useable to their audience. A tie to the University of Madison also had to be created.

Keeping that in mind, a mark was created that could be used in many ways depending on its application.